Cameron W. Jenkins

Cameron W. Jenkins

Founder of Full Potential Leadership


Cameron W. Jenkins is the founder of Full Potential Leadership, an international communications platform that coaches innovative leaders in maximizing their strengths, equipping their teams and reaching their full potential.   Before entering the field of music education, Cameron graduated from Alcorn State University with a 4.0 GPA, within four years, and debt free. He holds a Master’s Degree from The University of Mississippi in Music Education. Cameron is a proud 2008 Coca-Cola Scholar and a Life-Member of Alpha Phi Alpha, Fraternity, Inc. 

Cameron’s latest book, “College: Don’t Waste Your Money,” outlines a four (4) part plan to help college students maximize their college experience and reduce their college debt.

In 2020, Cameron was named the 2019-2020 Teacher of the Year for the Gulfport School District. In the same year, Cameron was named the 2019-2020 Teacher of the Year at Bayou View Middle School, a Title I and National Blue Ribbon School located in Gulfport, Mississippi. In 2018, Cameron was named the Middle School Band Director of the Year for the Gulf Coast Band Directors Association. Cameron is a member of the American School Band Directors Association.

Cameron is an interactive speaker, leadership consultant/clinician, professional development coach, and community leader. From small rural programs to The Midwest Clinic, Cameron has inspired leaders from around the globe.  In 2021, Cameron gained Diversity, Equity, and Inclusion certification from the University of Pennsylvania.

Cameron and his wife, Lu Jenkins, are church planters. In 2017, they founded Opportunity Church. A multi-ethnic church in Gulfport, Mississippi.

Cultural Fluency


A person is culturally fluent when collaboration becomes their "mother tongue." They see every challenge, setback, and opportunity through the lens of collaboration. Ultimately, Culturally Fluent Leaders are determined to champion everyone’s strengths. This capacity building session explores the CFL Framework and strengthens culturally responsive leaders.

Gatekeepers: Responsible Culture Builders


Culture is not what you say. Culture is not what you print on t-shirts. Culture is what you “allow.” Your student leaders are the “gatekeepers” of your program’s culture. This engaging session trains your student leaders to build a culture of teamwork, commitment, and positivity.

Social Emotional Leadership


This interactive session unpacks the user-friendly framework for developing the five (5) Social Emotional Learning competencies (self-awareness, self-management, social awareness, relationship skills, and responsible decision making) in your student leadership core. At the end of this session, your student leaders will gain traction with embedding SEL into their own leadership practices to facilitate belonging, empathy, and inclusion.

Success in Title I Schools: From Start to Finish


This session will empower you and your colleagues to expand capacity, increase innovation, and generate momentum. By the end of our time together, you will have a clear path to success and greater student achievement, in spite of the challenges.

The DNA of Student Leadership


This session outlines the key components of student leadership growth, development and health. We explore the concepts of replicating leaders that go the extra mile, while avoiding burnout and jeopardizing team health.

The Student Leadership Pipeline


Are there strong student leaders in every aspect of your program? If not, this session will help you build consistency across your leadership pipeline by attracting top talent and closing the “back door” of your program.